Intertrend

ABOUT THE ROLE:

We’re looking for a Senior Manager / Associate Director, Marketing Analytics & Intelligence to help build the next generation of our agency’s measurement and intelligence capabilities.

This role requires three core strengths: advanced marketing measurement expertise, the ability to translate analytics into business decisions, and proven leadership in building analytics capabilities and developing talent. The ideal candidate can connect media investment, consumer behavior, marketing performance, and business outcomes, then turn complex analysis into clear recommendations for clients and agency leadership.

This role goes beyond campaign reporting. You’ll shape measurement strategy, lead advanced analytics engagements, advise senior clients, manage and develop analytics talent, lead cross-functional initiatives, and advance our AI-enabled analytics and intelligence capabilities.

What You’ll Own

Advanced Measurement & Intelligence

• Lead advanced measurement across MMM, MTA, incrementality, experimentation, attribution, and media effectiveness

• Evaluate methodologies, data quality, and analytical outputs to ensure rigor

• Integrate media, consumer, and business data to uncover insights and growth opportunities

Business Translation & Client Leadership

• Translate complex analytics into actionable media, marketing, and business decisions

• Serve as a senior analytics advisor to clients and agency leadership

• Lead cross-functional initiatives across Media, Strategy, Account, Creative, and Technology

Capability & Team Building

• Manage, coach, and develop analytics talent

• Build scalable measurement frameworks, tools, workflows, and standards

• Advance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation

What We’re Looking For

• 6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, BI, or related disciplines

• Demonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution and/or media effectiveness

• Proven ability to translate complex analytics into marketing, media, and business decisions

• Strong executive-level storytelling and experience advising clients and senior stakeholders

• Experience building measurement frameworks and leading cross-functional initiatives

• Demonstrated experience managing, coaching, and developing analytics talent

Preferred Background

Ideal candidates will come from marketing measurement, analytics, consulting, or media organizations with advanced measurement capabilities, or from sophisticated in-house marketing science or analytics teams.

Experience with some of the following is valuable:

• Tableau, Power BI, or Looker Studio

• GA4 and Adobe Analytics

• CRM, sales, and first-party data

• Identity resolution products such as Acxiom

• Nielsen, MRI-Simmons, YouGov, GWI, Numerator, or similar platforms

• Competitive intelligence platforms such as MediaRadar

• AI-enabled analytics and workflow automation

Python or R is preferred, but not required. We’re looking first and foremost for someone who can lead analytical thinking, ask the right questions, challenge methodologies, develop people, and turn data into decisions.

WHAT’S IT LIKE WORKING AT INTERTREND:

● Work with fun, loving yet hard-working individuals! Our biggest values center on dialogue, cross-functional collaboration, curiosity, and respect.

● Got a furry friend at home that you’ll miss? Bring them to work with you! We have multiple four-legged ambassadors at our offices to welcome you both.

● We’re a multi-cultural agency focused on the Asian American community, so if you’re passionate about the latest Asian American trends, culture, and media, openly share it!

● Want to give back to the community? Intertrend is not just about making a profit; we are also here to make a difference! Join us on our various volunteering programs and opportunities. Be an agent of change!

● Like to branch out to different tasks to learn and grow? We always have projects on hand seeking volunteers; you can seek out challenges that’ll help shape you!

Pay Range

$100K-$150K

We recognize that every candidate brings a different combination of experience and expertise. As a result, compensation is determined individually, taking into account job-related skills, relevant experience, education, training, and other factors that contribute to success in the role.